Monthly Archives: September 2019

Why I am not cancelling

As Netflix begins producing more and more of its own content, the pervasive leftist, anti-Christian bias has resulted in some disgusting and downright blasphemous programs. Every time they come out with a new abomination. my immediate impulse is to write a nasty note and cancel my service. Yet I have never done so.

The reason should be obvious. We rely on streaming for the vast bulk of our television viewing, and there are few providers, and none that reflect my values. I’ll confess to this deal with the devil, mainly because not all their programming is objectionable. I have been able to watch very good content that I don’t find offensive and is actually very good.

But the emergence of what is called the “cancel culture,” a tactic used by the Left to silence any critics, has caused me to re-think this position. If I cancel I will make a one-time blip on their viewer numbers which will count for nothing as more and more people sign up. And I can’t re-subscribe and re-cancel because they take into account how long you have been a subscriber.

But there is another more important metric they monitor. They look for the ROI on the investment they make in their own content. And nothing causes them greater grief than spending tens of millions of dollars on something that few people watch. And therein lies a better strategy.

For the sake of argument, let’s suppose that their viewership is 50% conservative and/or Christian, and 50% are pagans. What is the best numbers any one program can get? Assuming we all ignore their crap and the other side watches 100%, the best they can do is 50% viewership. $10,000 and only half of their subscribers pay any attention. And just suppose you stream one of these pieces of garbage but leave the TV off. When you get back you give it a zero start rating. Now the best rating they can get is three stars even with 100% viewership. And if we all watch the good programs (scarce as they are) and give them five stars, the likely rating will be very high because after all the pagans wouldn’t watch it in any case.

All of that is best case. But the fact remains that by continuing to be subscriber, I have more of a long-term effect on their programming choices than I would with a one-time cancellation. Is this a post-justification for taking the easy way out? Maybe. But it has enough force of logic that I will go with it. I have noticed that something to that effect may be happening already because I look at their worst garbage and it rarely has more than three stars.

I am not urging anyone to subscribe and I fully understand the decision to cancel. But give it some thought. If enough people were to go this route I think it would be much more beneficial in the long run. In the mean time, I am going to go watch Andy Griffith re-runs.

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